It all begins
with a vision
"We have a deep conviction that professional editorial publishers are the digital infrastructure's core.
But nowadays, it becomes harder and harder for them
to compete with Big-Tech companies, which are trying
to snatch publishers' audiences and advertising budgets because of their tech and data.
So our main purpose is to help publishers reinvent ad products in a new AdTech era."
— Co-Founder, Ivan Bukanski
“Professional editorial publishers are the digital infrastructure's core”
— afp.ai statement
Our background
We were initially born from the global agencies market; afp.ai’s co-founder worked at Omnicom Group
and Havas Media.
But our exact story started four years ago after our founder kept the Head of Native advertising in Plista (WPP group). The idea was in-line with the native advertising approach
and outstanding: to use editorial images to place the ad inside a new advertising area in the pure attention spotlight.
The key challenge was to do it with
a new level of relevancy: we wanted to understand what this image
is about before placing the ads.
To implement it we’ve developed
an integrated computer vision solution based on deep artificial intelligence algorithms.
Long story short
Our steps
Our central part of the business is an innovative advertising network with high-impact advertising formats and a cookieless targeting.
2019 / Europe set up
In 2019 we reached the Poland market
in a partnership with Hybrid (a global programmatic platform represented in Germany, the USA, Singapore, etc.): link
It was a part of our Eastern Europe activation.
We are proud that we have worked with the selling partner offering GumGum: the biggest High-impact US-based company.
We have started our European expansion
for the UK and Germany at DMEXCO’19, but due
to COVID-19, we had to focus on existing markets.
2020 / Middle East expansion
In 2020 we launched sales in India and GCC
in a partnership with theTechVantage: link
Our DMEXCO’19 Booth
Publisher in focus
During our four-year history, we’ve been made a lot of AdTech features and products, which we decided
to re-pack into an “impact-based” product for publishers.
Because we want to do more than just advertising, we want to help the all industry of digital media publishers
to thrive.
Our Growth = Your Growth!
Our
highlights
Founded: 2018
AI-based technologies: 4
Teammates: 51 AdTechers that moving forward afp.ai and AstraVantage
Advertisers: 350+
Markets experince: 7+ including the US, Germany, UK and GCC
Global conferences: 21+, including booth on DMEXCO and GroupM ThisYearNextYear, Campaign Middle East.
Case studies: 10+