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worked at Omnicom Group and Havas Media. But our exact story started four years ago after our founder kept the Head of Native advertising in Plista (WPP group). The idea was in-line with the native advertising approach and outstanding: to use editorial images to place the ad inside a new advertising area in the pure attention spotlight. The key challenge was to do it with a new level of relevancy: we wanted to understand what this image is about before placing the ads. To implement it we’ve developed an integrated computer vision solution based on deep artificial intelligence algorithms. https://images.squarespace-cdn.com/content/v1/6224e5a5a0f8a94fd007a66a/05f632fb-d849-476c-99d4-e1ed1248fab3/E079AD3B-2EDD-469B-A915-E43A50682AA5.jpg About - Make it stand out Our DMEXCO’19 Booth https://images.squarespace-cdn.com/content/v1/6224e5a5a0f8a94fd007a66a/ec0caa0b-469f-4362-a2fe-0d3af4f41b0e/Grigoryiev-3217.jpeg About - Publisher in focus During our four-year history, we’ve been made a lot of AdTech features and products, which we decided to re-pack into an “impact-based” product for publishers. 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